Immersive Technology communicates with users through visual and auditory information. Users often wear headsets over their eyes and ears to create a virtual environment or enhance the physical environment.
Virtual Reality (VR) and Augmented Reality (AR) are the primary immersive technologies. VR creates a new space by cutting off physical senses and replacing them with digital information — showing your eyes a screen, for example. AR merges digital information with the physical environment — projecting a heads-up display into view, for example.
Organizations can apply immersive technology to a variety of use cases — assisting and enhancing the end-user experience in the process. Common immersive technology applications include: