Webinar How Insight Scaled Copilot Across Marketing Sept. 1, 2026 | 12 p.m. ET/9 a.m. PT
By Insight Editor / 20 Jul 2026 / Topics: Artificial Intelligence (AI) , Microsoft 365 , Microsoft 365 Copilot
What happens when a marketing organization becomes its own proving ground for AI?
Marketing teams are being asked to do more with the same people and resources: more content, more insights, and more measurable impact. But as AI becomes part of everyday work, the challenge is shifting from individual experimentation to organization-wide adoption. Leaders need to know which use cases matter, how to manage cost, and how to prove AI is creating real value.
Join Insight’s marketing AI champion, Jeremy Hodge, for a candid conversation about scaling AI across a modern marketing organization. At Insight, Jeremy has helped lead the rollout of Microsoft Copilot and AI-enabled workflows across the marketing team, turning Insight’s own organization into a Customer Zero environment for practical adoption.
In this session, he’ll share how Insight built an operating model for AI adoption — including the AI Marketing Guild, where top-down direction and bottom-up experimentation meet. You’ll hear what’s working today, how the team is measuring value, and how AI is helping marketers shift from execution to orchestration.
The session will also include a look at real marketing use cases in action, including research support, campaign analytics, synthetic audience feedback, and agent-enabled workflows.
You’ll leave with a practical starting point for scaling AI in a way your team can sustain.
Presented by:
Jeremy Hodge
Vice President of Marketing, Portfolio, Content, and Digital Experience, Insight
As vice president of marketing for portfolio, content, and digital experience at Insight, Jeremy leads the teams responsible for shaping and telling Insight’s story across the company’s content, digital channels, analyst relationships, and sales enablement. His organization turns market intelligence and Insight’s technical expertise into compelling narratives, seller resources, and digital experiences that build belief, educate clients, and support growth. Jeremy also serves as Insight’s AI champion for marketing, leading enablement programs, coordinating the development of agents and AI-enabled workflows, and driving the organization’s broader AI adoption strategy. His focus is helping marketers use AI to transform how they work, build new capabilities, and improve marketing outcomes.
