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Apple’secosystem is built for intelligent workflows.
Apple Intelligence powers every Mac, iPhone and iPad. Through the unique integration of hardware and software and advanced silicon for on-device intelligence, Apple devices are optimized to run complex AI and ML tasks.
Superpowered silicon
Apple silicon isn’t just fast — It’s purpose built for AI and machine learning.
- Unified memory – Run large AI models entirely in RAM for smooth performance.
- Neural engine – Your on-device AI brain for fast, secure processing.
- ML accelerators – Crunch complex AI workloads lightning-fast with CPUs and GPUs tuned for efficient and low-latency acceleration.
Privacy in AI
AI processing happens locally for lightning-fast performance and built-in privacy. As it learns your routines, relationships, and communications, you can trust that your data is secure. When you use an Apple device, you are in control of your data, where it is stored and who can access it.
Build with confidence
Apple devices give developers the powerful AI/ML tools they need to build smarter, more intuitive apps. With privacy and security at the core, you’ve got the confidence, trust, and tools you need to grow.
- Create AI/ML models in your own apps
- Integrate existing models using Core ML Tools
- Add system-level features like Siri, Writing Tools and Image Playground to apps using New App Intents, APIs and frameworks in Xcode 16
Personalized Intelligence
Apple Intelligence is the ultimate workday sidekick.
On-device AI helps you:
- Rewrite text instantly to change tone or style — no more second guessing that email.
- Summarize emails and long articles
- Prioritize notifications to surface what’s most important
- Deliver smarter results through learned routines, relationships, and priorities.
Apple hardware + software + AI/Machine Learning tools = business innovation without limits
Working together for ultra-intelligent workflows, iPhone, iPad, and Mac deliver privacy-first, user-friendly tools that are ready to help you grow — today and tomorrow.
