Article Power AI-Driven Work
Experiences With Mac

The shift to AI-optimized devices in the workplace has morphed into a trend that cannot be ignored. In 2024, Canalys estimated that AI-optimized PCs would be considered mainstream by 2025, and as many as 60% of PCs shipped by 2027 will be considered AI-capable.¹

Organizations making the shift to AI-optimized devices invest in more than new hardware — they are simultaneously investing in greater employee productivity and experience. AI-optimized Mac and other Apple devices generate intelligent workflows and spark creativity.

Here are some of the ways Mac can deliver AI-driven work experiences for employees.

App compatibility with Apple silicon

Mac is compatible with many of today’s top AI apps. All your favorites, including Microsoft 365 Copilot and Adobe Firefly, run lightning fast in macOS. Mac also enables developers to create their own large language models and efficiently handles intelligent AI workflows.

A deep integration of devices

Apple Continuity features help teams work fluidly between iPhone, iPad, and Mac. They enhance productivity and collaboration by enabling seamless transitions between devices, so employees can start a task on one device and instantly pick up where they left off on another—whether it’s writing an email, editing a report, or responding to messages.

With capabilities like Handoff, iPhone Mirroring, and AirDrop, employees can seamlessly move from one device to the other, access apps across devices and easily transfer files. This frictionless workflow empowers teams to work smarter—whether in the office or on the go. The result is a more agile, responsive, and efficient workplace, where technology supports flexibility, allowing teams to stay productive and engaged.

And, Mac is easy to learn, just like iPad and iPhone. A popular choice among employees, 76% of large businesses now use Apple devices.

Secure by design

IT leaders can stress less knowing that every Mac is secured with industry-leading encryption, robust virus protections, and a powerful firewall system. They can operate more confidently knowing there is a multilayered defense against cyberthreats at the hardware, software, and services levels for maximum security.

Elevated experience with Apple Intelligence

Apple Intelligence is a personal intelligence system that pairs powerful generative models with industry-leading privacy protections. Features of Apple Intelligence include:

• Writing Tools for text editing, summarizing, and proofreading
• Siri for accelerating tasks like search, typing, and scheduling
• Priority Messaging in Mail to surface time-sensitive messages and offer quick replies

Battery life that fuels productivity

Mac laptops deliver exceptional battery life, which means fewer interruptions throughout the day. This is a major advantage for mobile teams, hybrid workers, and frequent travelers. The MacBook Air delivers up to 18 hours of battery life, while MacBook Pro can run up to 24 hours on a single charge.

Mac is built for everyone.

Mac includes built-in accessibility features that support employees with diverse needs. Tools for speech, vision, hearing, mobility, and cognitive support allow individuals to customize their device interactions, so companies can ensure every employee can work confidently and independently.

If you’re AI-ready, so is Mac.

Apple Intelligence, incredible performance, long battery life, software compatibility and strong security make Mac a high-value choice for your AI investments. Research also shows that Mac devices have a lower cost of ownership and longer usable life than other PC options, which is good news for productivity, efficiency, and the bottom line.