Warehouse managers track clients product from tablet computer

Lead in a competitive marketplace.

Innovation is driving industries today. In order to stay competitive, your business needs to continually evolve. But taking a new product or service from idea to execution is no easy feat.

A strong launch is critical to success. New product strategy, available from BlueMetal, a division of Insight, guides your team to maximize impact and grow market share.

Business colleague shares client data analytics with team member

Move with agility.

In the digital world, if you haven’t developed an agile process to take new ideas to market, you’ve already fallen behind. Strategy is key.

We’ve honed our method to encompass every step, from discovery to delivery. Our approach positions your company as a smart service provider — leveraging data analytics to launch the right idea at the right time, to get the most effective offerings to market quicker.

A proven approach led by an expert team

Our strategists, designers and technologists partner with you to deliver industry-leading solutions. Explore our three-phase process.

  • Business team having a thought leadership brainstorming session

    Phase 1: BlueSky — ideas & thought leadership

    First, we focus on research and conceptualization. A detailed road map provides deep insight into what the end state looks like and enables long-term iterative planning. Concept validation and continuous feedback keep everything on target.

    This research-driven approach uses strategy and design expertise to form the foundation, including a:

    • Multiyear program definition and road map
    • Minimum Viable Product (MVP) definition
    • Return on Investment (ROI) analysis
  • Business team discussing new technology ideas

    Phase 2: BluePrint — design & architecture

    With a solid strategy foundation, we define, design and architect. We analyze findings and identify solutions around product engineering, operating models and technology that will meet the desired customer experience. 

    The design and architecture process incorporates many factors, including a:

    • User experience, visual branding & technology
    • Operating model dependencies & alignment
    • Hardware engineering, if needed
  • Business team discuss final application in testing phase of smart phone

    Phase 3: BlueMetal — build & test

    We build a solution that meets your needs exactly — beautiful in both form and function. Each solution is optimized for long-term use, and we’re ready to support you with regular updates and improvements as your business evolves.

    The work doesn’t stop once your program is launched. We offer continuous services, including a:

    • Ongoing managed services support
    • Advanced analytics & customer feedback
    • Testing & implementation of updates

A case-by-case approach

Your business is unlike any other, and your unique set of challenges and opportunities demands an individualized analysis. We approach each and every product strategy differently, drawing from years of experience to craft an intelligent solution catered to your business objectives.

Exploration of application prototype on tablet computer

Minimize risk and maximize reward.

Digital Transformation initiatives require significant resources. Precise planning upfront can minimize risk and prevent costly missteps down the line. Our process applies deep discovery of your environment to address the challenge at hand and substantially reduce risk in the development phase.

A detailed strategy and road map enable you to make better decisions and proactively manage risk — and allow us to execute to the highest standard.

How big data can grow your audience

The secret to a great user experience is personalization. Tailor the interaction to give customers exactly what they need when they need it, and you gain them for life. How exactly do you do it? Believe it or not, it’s all about the data.

Read the article

Take your business to the cutting edge.

In the digital age, if you’re not innovating, you fall behind. See how the right technology can help your business soar.

Talk to a specialist