We deliver transformation through Digital Innovation.

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Increased competitive pressures and evolving customer behaviors are driving change in every industry.

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We define, design and optimize your products, services and operating models to increase engagement and revenue.

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Through data-driven insights and strong technology solutions, we help your business manage today and transform for the future.

Executing a digital journey

It’s one thing to have an idea; it’s another to execute on it. At BlueMetal, a division of Insight, our design process turns ideas into rich and powerful business outcomes quickly and smoothly. Explore our process:

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BlueSky — ideas & thought leadership

First, we focus on research and conceptualization. A detailed road map provides deep insight into what the end state looks like and enables long-term iterative planning. Concept validation and continuous feedback keep everything on target.

Understand the problem and create a vision.

Our research-driven approach uses strategy and design expertise to form the foundation, including a:

  • Multiyear program definition and road map
  • Minimum Viable Product (MVP) definition
  • Return on investment analysis
Business strategize session and discussion
Web developers discussing current project development and launch
Wireframes of multiple application designs displayed on table

BluePrint — design & architecture

With a solid strategy foundation, we define, design and architect. We analyze findings and identify solutions around product engineering, operating models and technology that will meet the desired experience.

Clearly define what and how you're going to build.

The design and architecture process incorporates many factors, including:

  • User experience, visual branding & technology
  • Operating model dependencies & alignment
  • Hardware engineering
Designed wireframes showing application concept for client
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Business woman using client application with ease in office

BlueMetal — build & test

We build a solution that meets your needs exactly — beautiful in both form and function. Each solution is optimized for long-term use. And we’re ready to support you with regular updates and improvements as your business evolves.

Deliver and optimize your innovative solution.

The work doesn’t stop once your program is launched. We offer continuous services, including:

  • Ongoing managed services support
  • Advanced analytics & customer feedback
  • Testing & implementation of updates
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FInancial application created from BlueMetal team displayed on iPad Stock reading application created from BlueMetal team displayed on iPhone Application created from BlueMetal team displayed on iPhone

Create memorable experiences.

Through Digital Innovation, our experts embrace rich data analytics coupled with deep expertise in the Internet of Things (IoT) and mobile app development.

Leveraging our industry knowledge, intrinsic empathy and customer insights, we design and develop meaningful solutions that advance the ways customers live and work.

Digital Transformation

Rethink your customer interactions and deepen engagement using technology that revolutionizes the user experience. Learn more

Real-Time Business

Make informed decisions and initiate faster responses based on advanced analytics and machine learning. Learn more

Workforce Applications

Enable your business with powerful digital tools through intuitive platforms that streamline work and increase efficiency. Learn more

We're the team that can put you at the forefront of digital innovation.

Illustrated representation of Microsoft Worldwide Mobile App Development Partner of the Year Award

Proud recipient of the 2017 Microsoft Worldwide Mobile App Development Partner of the Year Award

Microsoft honored BlueMetal for our work with a global medical device manufacturer. Through this collaboration we built an automated customer service chatbot to revolutionize management and intervention, and optimize health outcomes and patient engagement.

Winner – CRN IoT Innovators Award, 2017
Winner – Microsoft Worldwide IoT Partner of the Year Award, 2016

Our case studies


Big data in real time

See how we helped EnerNOC.

To emphasize EnerNOC’s live energy information, we designed data visualizations that showcased its energy intelligence software on a sleek and visually impressive wallboard.

Read the case study →


Gamified polling & artificial intelligence

See how we helped Microsoft.

We took Microsoft Research’s predictive polling engine to the next level with cloud-enabled scalability, improved gamification and a sticky, engaging user experience.

Read the case study →

Accelerate performance in every industry.

Our architects, designers and visionaries come from diverse backgrounds to serve your industry. We have experience in every business sector, including:

Digital innovation starts here.

Innovating is the only way to stay relevant in today’s uber-competitive market. Our unique approach and deep knowledge put you on the path to true innovation.

Talk to a specialist