Blog Insight Named in Gartner® Magic Quadrant™ for SAM MS
By Insight Editor / 9 Jan 2026 / Topics: Artificial Intelligence (AI) Cloud cost optimization Automation Cloud
Insight has been recognized in the 2025 Gartner Magic Quadrant for Software Asset Management Managed Services (SAM MS) for our execution and vision.
In today’s complex IT landscape, software asset management is no longer just about compliance — it’s about controlling costs, optimizing cloud consumption, and enabling sustainability goals. The latest Gartner analysis of the SAM MS market shows how leaders are turning to SAM and FinOps managed services for support.
Why SAM MS matter now
Organizations face rising software and cloud costs, skills shortages, and increasingly intricate licensing models. SAM MS addresses these challenges by providing expert, continuous management of software, SaaS, and cloud assets — freeing internal teams to focus on strategic priorities.
When done right, SAM MS can:
- Reduce spend through rightsizing and eliminating unused licenses.
- Improve governance with accurate entitlement and usage tracking.
- Optimize cloud costs via FinOps integration.
- Support sustainability by measuring and minimizing software and cloud waste.
Gartner projects that by 2029, 60% of global enterprises will integrate AI-driven SAM and FinOps, achieving five times the ROI from cost savings while accelerating green IT outcomes.1
Several trends to watch:
- AI integration is becoming a differentiator – Providers are embedding AI into the SAM lifecycle for predictive analytics, automated contract analysis, anomaly detection, and conversational support.
- FinOps and SAM convergence – More than 80% of assessed providers now combine SAM with FinOps for unified governance of software and cloud investments.1
- Sustainability as a service component – Providers are offering continuous measurement of environmental impacts from software and cloud consumption.
- Outcome-based value realization – Many providers deliver savings double the cost of the service.
- Market consolidation – Mergers, such as SoftwareOne’s acquisition of Crayon, are reshaping the landscape.
What this means for clients
Whether your priority is cost control, license compliance, or sustainability, the right SAM MS partner can transform your IT asset management function.
Key considerations when selecting a provider:
- Fit to your scale and geography
- Integration with your existing tools and processes
- Ability to deliver continuous improvement and measurable ROI
- Expertise in emerging technologies and multicloud environments
Next steps
The Gartner Magic Quadrant is a powerful resource for understanding the SAM MS landscape, but the “right” provider depends on your unique requirements. Insight’s SAM and FinOps experts can help you:
- Evaluate vendor capabilities against your needs.
- Build a roadmap for AI-enabled cost optimization.
- Align SAM with sustainability and governance objectives.
Contact us to discuss how Insight can help you achieve maximum ROI from your software and cloud investments.
Interested in learning more about the SAM MS Magic Quadrant? Read more here.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
