Blog (Insight Voices) Anticipating User Needs: Creating Software for Humans

As a User Experience (UX) researcher, I’ve been perplexed at how most software is not even close to what users need when you start to test it with real people — even seemingly best practice, nice and simple designs. Teams talk about, collaborate and pow-wow for great experiences, but when things are actually put it in front of a person, it’s a totally different story — and the planned experience begins to unravel as unexpected use cases come to light.

By Sarah Auvil / 5 Apr 2017 / Topics: Customer experience