By  Mark Hughes / 3 Feb 2026 / Topics: Artificial Intelligence (AI) , Customer experience , Procurement , Digital transformation
From automating routine tasks to providing guidance and strategic insights, AI helps businesses make smarter, quicker, and more cost-effective purchasing decisions. Insight’s AI-based procurement strategy includes valuable tools to help our clients take advantage of these new capabilities and our Next-generation Insight Assistant (NIA) is a perfect example of how.
Insight embraced our role as AI leaders, aiming to provide something unique. And NIA, which launched in the U.S. on Jan. 27, is far more than a chatbot.

Capable of written and spoken interactions with clients, NIA provides a conversational experience, personalized recommendations, solution-oriented suggestions, and end-to-end support. By integrating NIA into our procurement ecosystem, Insight empowers clients to easily navigate the discovery and purchasing process.
Either with text or voice, talking to NIA like you would your Insight rep, you can:
NIA knows about everything from client success stories that may parallel your company’s current needs all the way to instructions on how to go about resolving specific situations. While you can also connect to a live representative, only 2.7% of users choose to do so — NIA is delivering exceptional value by getting clients what they need as fast as possible.

Insight will consistently release new features thanks to a dedicated development team that is pushing the boundaries of what AI can do for digital procurement. NIA is learning from user questions and developing trends.
Insight is forging a path forward as the leading AI Solutions Integrator, and NIA is at the forefront of our strategy to harness AI, minimize transactional complexity, and ensure a seamless client experience. Meet NIA by visiting insight.com.
For more information on how Insight can help you meet your digital transformation needs or to interact with NIA please visit our website.