Insight announcements Insight Awarded Microsoft Frontier Partner Badge for Its AI-First Approach

The Microsoft Frontier Partner badge is a new way for Microsoft to recognize companies who have entrenched themselves at the forefront of AI, while committing to pushing the boundaries of what’s possible with the technology. It’s with great pride that I can say Insight has been named one of the first recipients, reinforcing our track record of helping our clients make the transition from AI hype to tangible ROI.

What is a Microsoft Frontier Firm?

Unveiled at Microsoft Ignite, where we actually presented on accelerating agentic AI adoption, the Frontier Partner badge is awarded to partners who lead “AI transformation through an AI-first, human-led approach that combines AI agents and human ingenuity to scale innovation and impact.”

It’s a description that perfectly captures what Insight is accomplishing on a daily basis with AI. From the point when OpenAI’s ChatGPT jumped onto the scene, Insight has rigorously tested and refined how these innovations in generative AI fit within our own walls, initially as client zero and one of the first organizations worldwide to test and implement Microsoft Azure OpenAI at the enterprise level. We then deployed a private instance that teammates could interact with, resulting in boosts in productivity across the board.

We were then able to share that value with our clients. In fact, Insight recently launched Insight AI, a suite of services built on hundreds of client engagements and our own internal transformation that offers companies end-to-end support as we accelerate real value with AI use cases unique to their organization.

Insight guides clients along a custom roadmap that moves them beyond the experimentation stage to where we help them realize an ROI. Key offerings include Insight Prism, a proprietary platform that securely measures clients’ AI use cases to better align their business and IT priorities with a patent-pending AI Transformation Index that evaluates ideas across seven pillars: value, feasibility, measurability, alignment, complexity, risk, and data value.

Taking AI empowerment to the next level

As the IT landscape evolves and agentic AI redefines how people work, Insight continues to lead by example. We’ve seen it firsthand after having internally rolled out our proprietary AI Flight Academy platform, which gamifies AI upskilling with themed trainings and challenges.

Teammates first form a solid foundation with prompting tools like Microsoft Copilot. Agentic AI soon becomes a focal point when they’re tasked with creating agents that provide tangible benefits by addressing specific business needs. By the time they earn their “Sky Maverick” certificate at the end of the program, they’re leading enterprise-wide AI innovation, having developed the AI skills they need to thrive not just at Insight, but in the real world.

Flight Academy has proven incredibly successful, with 90% of our more than 14,000 teammates worldwide having incorporated AI into their day-to-day, resulting in nearly 1 million Copilot prompts over a 28-day period and just under 30,000 “celebrations” overall. Teammates share those wins, encouraging each other to follow their lead. That in turn has led to a total of 36,000 hours saved a week.

Because Insight teammates have embraced AI as much as they have, we’re better able to help clients take their own AI transformations to the next level. Plans to deepen Flight Academy’s integration with tools like Microsoft 365 Copilot and GitHub Copilot should only make it easier to lead from within and show our clients the degree to which innovation results when teammates are encouraged and empowered to leverage AI to become more productive.

In that way our teammates help Insight exemplify the traits that embody a Frontier Firm, each of which, according to Microsoft, share common traits. They include the acceleration of decision-making through everyday workflows and the democratization of AI within the organization to empower all teammates, including C-suite executives, to overcome business challenges.

Accelerators of AI adoption. Leaders in AI transformation.

To officially qualify, partners need three Microsoft Solutions Partner designations — Modern Work or Business Applications, Security, and a Cloud & AI Platform–aligned designation — plus three specializations, including Microsoft Copilot, Data Security, and one of the following three: Build AI Apps, AI Platform on Microsoft Azure, and Accelerate Developer Productivity. Insight goes far beyond these requirements, holding all six designations and 22 specializations, which reinforces the depth of our Microsoft partnership and the strength of our AI leadership.

Put simply, this badge reflects our AI‑first commitment to continually elevate our capabilities so that we deliver transformative solutions — Insight AI exemplifying that impact today. Insight is here to help our clients by drawing on our own experiences, the lessons we’ve learned, and the successes we can pass on to you.

For more on how you can transform your business by leveraging AI, call 1.800.INSIGHT or visit insight.com.