By  Insight Editor / 22 Sep 2023 / Topics: Artificial Intelligence (AI) Analytics
When adopting AI, “doing AI” refers to the creation of a highly customized AI product that can be used internally or externally to drive insights and solve specific, enterprisewide challenges. Conversely, “using AI” refers to leveraging the power of existing AI tools (like ChatGPT) to glean knowledge at an individual level. Learn the benefits of these approaches and how you can best navigate your AI options to meet your business goals.