Small business boutique owner uses personal application to access her ordering portal

Efficiency at your fingertips

Technology is rapidly advancing the way consumers interact with businesses. Customers expect digital touchpoints that add convenience and quality, while your workforce demands progressive tools that enable them to work smarter and accomplish more from anywhere.

Personalized applications, an offering from BlueMetal, a division of Insight, can give you a competitive edge, whether on a mobile phone, handheld tablet or point-of-sale kiosk. We digitally transform your operations to help you achieve more efficiency, better customer service and higher profit margins.

Why develop apps with Insight and BlueMetal?

From ideation to delivery, we do everything. See how our process produces quality backed by a user-centered and design-led interface.

  • Business men have creative briefing

    Deep discovery

    We focus on minimizing risk and maximizing value. Building an app is a significant investment. That’s why we invest in thought and strategy upfront to save you time and money down the line. 

  • QA tests custom application on various mobile devices

    Frictionless user experience

    Working with both the front-end design and back-end infrastructure, we incorporate as many data sources as necessary to craft the ideal experience. And native development means the content looks perfect on any device.

  • Developers troubleshoot coding process

    Evolved over time

    The best apps don’t stop after launch. Once we’ve built the first iteration of the application, we analyze and tweak to reach peak performance. Monitoring, management and updates are continual, proving to your audience that the app is up-to-date.

What is an application?

An application is any software that enables a user to accomplish a task, usually leveraging the cloud. Applications can run on a number of platforms, including desktop, mobile and the internet.

Explore our cloud solutions

Businessman receives company text message informing him of clients needs

The right platform for the job

What are you trying to accomplish? Applications can be hosted anywhere, and we carefully consider your goals before selecting the appropriate platform. Although mobile applications are a common solution, they may not always be the best option. Apps can include:

  • Web-only applications
  • Text message communication
  • Point-of-sale kiosk interfaces
  • Facebook® Messenger integration

Apps designed to serve every audience

Personalized apps have become an integral part of life. Users expect flawless functionality and intuitive use. We build consumer workforce tools, each tailored to its purpose.

Business woman using surface pro device

Workplace applications

Built for performance, these powerful apps integrate automatically with your existing employee profiles for easy identity management.

Client using customer application

Consumer applications

Short attention spans demand quick load times and simple operation. Consumer apps are extensively user-tested to eliminate pain points.

Design team works on application development process

Perfect performance on every device

Whether you want to transplant an existing tool into a new application or create one from scratch, we have the technical chops and design skills to handle any project. Our cross-platform mobile development caters to thousands of different devices across multiple operating systems.

Our applications leverage Microsoft® Xamarin® software and native development. This translates to faster scrolling, smoother transitions and better animations. A cross-platform approach increases efficiency and gives users a better overall experience.

Business owner works on tablet computer in warehouse

Integrated and personalized for your business

The more data streams your app can draw on, the more powerful it becomes. We integrate with a number of back-end systems to sync your established processes and data streams. With enterprise expertise, we handle complex rollouts with confidence.

Illustrated representation of Microsoft Worldwide Mobile App Development Partner of the Year Award

A proud Microsoft award winner

BlueMetal was recognized as the 2017 Microsoft Worldwide Mobile App Development Partner of the Year. This award recognizes our thought leadership and innovation in artificial intelligence and advanced analytics solutions to revolutionize industry expectations and outcomes.

Winner – CRN IoT Innovators Award, 2017
Winner – Microsoft Worldwide Internet of Things Partner of the Year Award, 2016

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Take your business to the cutting edge.

In the digital age, if you’re not innovating, you fall behind. See how the right technology can help your business soar.

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