What Will 2018 Bring for the Channel?
Every year, the channel gazes into its crystal ball and tries to predict what the next year will look like.
It’s that time of year again, when the Channel Futures editorial team is inundated with predictions for the new year on everything from the Next Big Technology to trends coming down the OEM partner program pipeline.
Facing rapidly dwindling hardware margins and customers who increasingly demand consumption-based services, many traditional partners in 2017 came face-to-face with the painful reality of having to pivot vertical or horizontal focus (or both), and moving to a recurring revenue business model. For better or worse, today’s channel doesn’t look a whole lot like it did a decade ago. What will it look like in a year? Here are some ideas from the industry: