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What is 'Digital Transformation' & What Is It Doing to the Channel?

6 Nov 2017

"Digital transformation’ is one of the most overused and meaningless terms. To me [at Google], it’s how customers like to interact with you, your services, and products—especially with the emergence of consumer-rich digital lives through platforms like Netflix and Facebook. How do we offer services and products that resonate with where customers want to go?”

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