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Selling Business Technology: 3 Ways YOU Can Be The Value Your Customer Needs

12 Jul 2018

For many years, resellers have competed by finding holes in the sales strategies of their competition. Whether selling payment processing, POS systems, cloud technology, security solutions, or business consulting services, demonstrating your product’s advantages was, and still is, a winning strategy.

This approach has been quite successful for VARs, especially when combined with knowing their products, educating business owners, and providing added value. 

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