Exclusively for service providers

Get the latest industry news, hosted licensing information and marketing tips to help your business thrive.

Businessman looking at smart phone

Security Channel Chiefs: Solution Providers Can't Just Dabble And Expect To Succeed In Security

14 Sep 2017

When it comes to the massive opportunity around security, solution providers need to double down, not dabble, top security channel chiefs said.

"Especially in the security field, being a jack of all trades is a challenge," said McAfee Head of Channels and Operations for the Americas Ken McCray. "There's too many different nuances that go into it. If you're looking to be very, very successful, it's about looking towards the future and specializing."

McCray, speaking at a roundtable discussion of top security channel chiefs hosted by CRN at XChange 2017 in Orlando, Fla., said the opportunity is a once-in-a-lifetime opportunity for many solution providers, but that those who try to tackle the entire market will struggle. He said the most successful solution providers will specialize in one area of security and invest big, then expand from there.