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Cloud services overview: Pursuing a new business model

12 Jun 2017

If you're struggling to incorporate cloud into your channel business model, look no further than this cloud services overview that can help guide channel firms find success in the cloud market.

Ever since cloud computing grew in acceptance among customers, channel partners have had to tackle a new set of business problems. For companies with roots in traditional hardware sales, transitioning to a recurring revenue stream model presented an unappealing -- if not precarious -- prospect. Additionally, cloud services demand new skill sets and strategies for sales and marketing. Yet, in spite of the reluctance within the channel community, vast partner ecosystems have sprung up around cloud platforms, creating opportunities for those who are willing to take the plunge.

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