The Big Moneymaker Many MSPs Give Away for Free
SMBs are eager to pay for the knowledge that most partners have yet to package into a solution.
The biggest upside to being the one SMBs call to outsource that complexity? The core competencies needed to wrangle all of that data are ones that MSPs already have, and just have yet to package into a solution. The partners that have figured out how to monetize that expertise have grasped the essential key to success in today’s channel, according to Stone: Stop focusing just on technology, and educate yourself about your customer’s business. Anything else is just a race to the bottom.