Recently while on one of my market research expeditions I had come across several references to the shift in how the technology OEM's (software publishers and hardware manufacturers) are approaching the way they get their products to market. What I was reading was the on-going affirmation of the notion that the sales channel is shifting and the reseller model of the past isn't likely going to survive the evolution.

Written by Bruce Sherman - Sr. Manager, Product Management – Service Provider  

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