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Case study: Revamped Intranet Immerses Users in Company Story

6 Aug 2012

Case study

Rendering of the P&G application displayed on an iPad

Challenge

Consumer goods company Procter & Gamble (P&G) needed to immerse more than 100,000 employees in the company heritage and wanted to do so through a unique digital experience.

Rendering of the P&G homepage displayed on a computer monitor

Idea

Developing a user-friendly intranet would enable employees to search the company’s history, as well as submit their own stories.

Rendering of the P&G journey timeline displayed on iPhone

Solution

Insight's Digital Innovation team and P&G collaborated on thoughtful interaction design. This resulted in a highly engaging site featuring a timeline that tells the company's comprehensive journey to international success.

Improve end-user engagement.

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Case study: Revamped Intranet Immerses Users in Company Story

Case study

Challenge

Idea

Solution

Improve end-user engagement.

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