Hybrid Cloud Trends and What It Means for Your Company

8 Oct 2014 by Lori Soard

Business people using a tablet

Utilizing a hybrid cloud gives businesses the ability to secure sensitive data while still offering flexibility to the way customers are served. Business owners like Rick Hettinger or Hettinger Investments point to the ability to mesh existing infrastructure with new technology.

“Just as an example, I wanted to allow my clients the ability to access their portfolios without having to go through their agent. By implementing a hybrid cloud, I can securely put only the basics on the cloud but keep the extremely sensitive models on our private infrastructure. It is the best of clouds.” 
Hettinger’s approach is one that many businesses are adopting. ZDNet estimates that about 70% of businesses are either already using or thinking about using a hybrid cloud model. 

Why Hybrid Clouds

The Cloud Industry Forum conducted a study in the UK in May of 2014 and found that 55% of the 250 senior IT professionals surveyed said that using the public cloud, even part of the time, creates a competitive advantage. For example, an organization can use allow the hybrid cloud reduce capex while still retaining their task-critical workloads within the walls of the organization.
Trend Micro conducted a survey of 1200 companies that employed 500 or more people. These companies were from all over the world and the survey focused on concerns and expectations businesses had in regard to cloud technologies. 38% of the respondents felt that their current service providers were not effectively meeting their company’s needs for a cloud service. Of the biggest concerns was fear of just how secure their sensitive information was in the cloud.
It is natural for business owners to worry about putting information they’ve spent thousands of hours creating out on a public cloud where they then have to worry it might fall into a competitor’s hands. Keeping sensitive information in-house helps to alleviate this worry and is likely why many businesses prefer a hybrid cloud model.
According to Peter Cohan over at Forbes, “Stored data is growing at 35% per year, according to the Aberdeen Group and research firm Gartner is predicting that 50% of firms will be using hybrid cloud technology by 2017.”
Cisco conducted a poll to see why people are so interested in hybrid clouds and the number one reason was because of the ability to have on-demand flexibility where data can be hosted privately or publicly.

Additional Benefits

There are other benefits to a hybrid clouds over private only clouds, such as:

  • Same control of a private cloud.
  • Cost saving benefits as infrastructure needs are outsourced to a private cloud environment.
  • Supports cloudbursting or tapping into public clouds when additional compute resources are needed, such as during heavy holiday shopping periods.

What the Trend Means for Your Company

By now, you likely see at least some of the benefits to going to a hybrid cloud model. The hybrid cloud is a perfect solution for growing businesses. Use the private cloud for sensitive data and task-critical functions. Non-critical applications can then be pushed out to the public cloud, which frees up resources on the private model. A hybrid cloud model gives a company the flexibility to push work to public clouds for cloudbursting or faster testing, while still offering the peace of mind executives need in knowing that they have full control and security over information and how it is handled.