InfographicIntegrating Retail Technology for a Better Customer Experience

4 Aug 2017

When it comes to engaging your customers with tailored offers and securing sensitive data, technology is key. As the retail industry evolves, stores should invest in solutions that will help them better manage existing consumer demands and transform for future business goals.

Accessibility note: The infographic is translated below the graphic.

72%

of businesses say improving customer experience is their top priority.1

Illustration of store banner
Illustration of laptop and mobile device

Working smarter and harder

Having the right software and hardware systems in place enables your staff to spend more time focusing on what matters most: serving customers and building relationships.

45%

of online purchases will be made from a mobile device by 2020.2

Your customers want to use their personal devices to:

  • Search for items.
  • Compare prices.
  • Find related products.
  • Read reviews.
  • Get promotions and deals.
  • Check out faster.
Illustration of mobile shopping

Tapping into personalization

There’s a lot of competition out there. Creating custom experiences for your clients gives you a competitive edge.

Illustration of technology and shopping bag

Artificial Intelligence (AI)

AI-powered chatbots can read messages, analyze purchase history and track customer behavior to interact better with shoppers, answer questions and make recommendations.

Illustration of cloud technology

The Internet of Things (IoT)

IoT-enabled sensors track where products are throughout the delivery process so customers know exactly where and when their goods will be delivered.

Illustration of scissors cutting on dotted line

Geofencing

Geofence-based location awareness enables applications to know where buyers are located and send relevant coupons to their mobile devices.

Illustration of a digital sigange

Digital signage

Smart display ads and kiosks use the IoT to collect data in real time and deliver custom, interactive in-store experiences.

Initiating a POS-itive system

Point of Sale (POS) systems track transactions and provide instant visibility into your inventory status, so you always have your customers’ favorite products in stock. A cloud-based POS system also provides speedier transactions for busy customers with options for email receipts and flexible payment methods.

Illustration of shopping cart

Securing your storefront

Each year, inventory shrinkage costs the U.S. retail industry

$45 + billion3

Illustration of arrow pointing down
Illustration of security padlock

Making sure your business is secure not only creates a safe environment for your customers, but it saves you money that could be better spent on improving your business.

Invest in technologies such as security cameras and Radio Frequency Identification (RFID) product tags to deter in-store theft. Then, look into software for your POS system and employee devices to make sure critical data such as customer credit card numbers stay safe.

Illustration of storefront graphic

Sources:
1 Forrester. (2016, April 12). A Customer-Obsessed Operating Model Demands a Close Partnership With Your CIO.
2Meola, A. (2016, Dec. 21). The Rise of M-Commerce: Mobile Shopping Stats & Trends. Businessinsider.com.
3Smith, A.S. (2017, June 22). NRF/University of Florida Survey Says Retail Shrink Increased to $48.9 Billion in 2016. National Retail Federation. Nrf.com.

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Infographic text included for screen readers:

72% of businesses say improving customer experience is their top priority.

Having the right software and hardware systems in place enables your staff to spend more time focusing on what matters most: serving customers and building relationships.

45% of online purchases will be made from a mobile device by 2020.

Your customers want to use their personal devices to:

  • Search for items.
  • Compare prices.
  • Find related products.
  • Read reviews.
  • Get promotions and deals.
  • Check out faster.

Tapping into personalization

There’s a lot of competition out there. Creating custom experiences for your clients gives you a competitive edge.

Artificial intelligence-powered chatbots can read messages, analyze purchase history and track customer behavior to interact better with shoppers, answer questions and make recommendations.

Internet of Things-enabled sensors track where products are throughout the delivery process so customers know exactly where and when their goods will be delivered.

Geofence-based location awareness enables applications to know where buyers are located and send relevant coupons to their mobile devices.

Smart display ads and kiosks use the Internet of Things to collect data in real time and deliver custom, interactive in-store experiences.

Point-of-Sale (POS) systems track transactions and provide instant visibility into your inventory status, so you always have your customers’ favorite products in stock. A cloud-based POS system also provides speedier transactions for busy customers with options for email receipts and flexible payment methods.

Securing your storefront

Each year, inventory shrinkage costs the U.S. retail industry $45+ billion.

Making sure your business is secure not only creates a safe environment for your customers, but it saves you money that could be better spent on improving your business.

Invest in technologies such as security cameras and Radio Frequency Identification (RFID) product tags to deter in-store theft. Then, look into software for your POS system and employee devices to make sure critical data such as customer credit card numbers stay safe.