6 Benefits of Technology in the Hospitality Industry
Customer expectations are changing. Technology can help businesses in the hospitality industry stay relevant and competitive, save time and money, and increase client satisfaction in six important ways.
1 | Relevance
Guests are more likely to recommend locations that are up-to-date. Stay ahead of the technology curve by integrating modern devices into your establishment: mobile keys, smart TVs, room controls, interactive digital signage and things of that nature.
2 | Security
Your customers trust you to protect their personal data — credit card numbers, billing addresses, contact information and more. Instead of storing those details exclusively in computers on-site, where they can get lost or stolen, use the cloud. Most modern software applications include cloud storage and backup capabilities
3 | Sustainability
Saving energy and money has never been easier. Go green by installing programs that adjust room lighting based on the amount of natural light provided. And use motion sensors to automatically shut off electricity in unoccupied spaces.
4 | Scalability
Hotel Customer Relationship Management (CRM) programs consolidate guest data, automate payments, and aid in account management, reporting and more. That means you can continually grow your business around practices that produce the highest ratings and revenue.
5 | Efficiency
Guests don’t like waiting in line. In the hospitality industry, using tablets at the front desk will streamline the check-in and check-out process. Not only will this improve satisfaction, but it will save time so you can focus on improving the guest experience.
6 | Simplicity
Integrated smartphone tools conveniently provide all of the resources customers need in one place. With a custom hotel app, users can easily locate amenities such as the pool, gym, spa, bar or laundry rooms; check their charges; and leave reviews.