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3 Areas Managed Service Providers Should Scale for Success

30 Sep 2016 by Isabel Ticlo

As Bring Your Own Device (BYOD) policies become more common in the workplace, it’s impossible to ignore the rising popularity of connected-mobile devices. While some companies are thriving in this new generation of digital transformation, others are falling behind. In order to drive growth, Managed Service Providers (MSPs) need to focus solely on supporting key leaders, like devices, applications and services. Here’s a quick look at some best practices MSPs can implement to successfully enter the market.

Embrace market leaders in mobility

From smartphones and tablets to fitness trackers and watches, mobile devices are taking charge. In fact, Gartner predicts that by 2018, more than 50 percent of users will use mobile devices for all online activities — as illustrated in Figure 1, a trend that shows no signs of slowing down.

Bar graph showing the number of smartphone social network users in the US from 2011 to 2017 (in millions)
Figure 1

Parallel to growing social network and application use, mobile data traffic in general is expected to rise at a compound annual growth rate of 45%. This newly defined “mobile first” environment that we are rapidly adopting equates to a greater client market. However, it also creates a new level of rivalry between service providers, that is fueled by cloud-based accessibility and lower costs. So, what sets the profitable, scalable MSPs apart from the less-successful competition? Two words: market leaders.

Globally, Apple® iOS® and Android-based smartphones and tablets dominate the mobile device market, as seen in Figure 2. By moving away from traditional cellphones and focusing on market leaders instead, MSPs have a better chance of increasing their reach and scalability. Success belongs to the those who know which device platforms are worth investing resources in — and which ones are better left untouched.

A bar graph showing the global market share held by smartphone operating systems from 2009 to 2015
Figure 2

Know your client’s long-term goals

The next step for improving scalability is to implement the right strategies. When it comes to selecting devices, MSPs should not only keep an eye on what the industry currently demands but have a clear understanding of a client’s long-term plan. This way, there is a greater chance of successfully adapting and integrating new solutions and technologies down the road. As a result, MSPs can better predict clients’ needs,leading to one of the best ways to win business: customer retention.

MSPs looking to address client needs while managing costs also need to establish a solid solution that honestly reflects their short and long-term objectives. For instance, deciding between an open source or closed source approach. With this decision comes a tradeoff between cost-savings and customization opportunities. Ultimately, it circles back to the importance of a clear understanding of the client’s goals.

Move into the MDM market

The final competitive step for MSPs, after deciding on the right tools and goals, is to align with all-in-one management software vendors to support the growing Mobile Device Management(MDM) market. MDM solutions incorporate software used by an IT department to monitor, manage and secure employees’ laptops, smartphones and tablets. Successful and scalable MDM solutions are cloud-based to allow automatic assistance, and monitor for enhanced security and visibility. Since the MDM market is a fairly new frontier, MSPs have the opportunity to really become leaders here and get ahead of the curve.

Supporting a multitude of mobile devices and mobile-powered infrastructures can be challenging. At Insight, our dedicated team of experts provides guidance to help MSPs select, implement and manage complex technology solutions driving the mobile market. Download the MSPs: Proper Device Selection Powers Scalability whitepaper and learn more about how you can grow and add value for your customers.

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