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3 New Solutions to Sell, Deliver Value to Customers in Today’s SaaS World

21 Sep 2015 by Shay Moser

Gartner predicts that by 2018, Software-as-a-Service (SaaS) cannibalization will create a 40% reduction in maintenance and support as a percentage of total Independent Software Vendor (ISV) revenue. The leading IT research company advises that ISVs without a clear sales strategy for delivering and managing the transition to cloud services will see support revenue and margin erosion.

Although this forecast sounds grim, the cloud model offers ISVs and MSPs an opportunity to capitalize on one of IT’s hottest market opportunities for small businesses and enterprises.

However, migrating to the cloud poses a number of risks that are different from those involved in a typical boxed or on-premises solution — challenges that can threaten the focus, business model, and balance sheet of ISVs and MSPs.

Attendees of Channel Directions Live, on Sept. 28-30 in Tampa, Fla., will hear a three-step plan to take full advantage of the cloud while avoiding many of the most common adoption obstacles in the process.

Jeromy Siebenaler, Insight’s VP and chief cloud architect, and Brian Schoepfle, sales manager and channel specialist at Insight, will be guest speakers on Wednesday, Sept. 30, at 9:30 a.m., EST, to share Insight’s unique, forward-thinking methodology, and how to quickly differentiate, diversify and scale your business.

“Insight has invested in this community over the past 10 years, and is putting significant effort in delivering new offerings and solutions to give our clients game-changing, competitive advantages while enabling focus on their core value,” Siebenaler says.

Insight will be sponsoring the Channel Directions Live MSP501/TC100 Awards, which is MSPmentor’s annual global ranking of the world's top 501 MSPs. 

Until the event, learn more about how Insight provides solutions that drive business transformation for its ISV and MSP clients.