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Your Sales Funnel Is Leaking: Four Ways Solution Providers Can Plug In The Right Marketing, Sales Strategy

5 Mar 2018

Solution providers that define and separate the roles of their marketing and salespeople and put in place plans for managing leads will find it easier to turn a potential opportunity into an actual sale.

Marketing people see opportunities, maybe via cold calls, warming up leads or setting appointments, and hand them to salespeople... With a good opportunity, the result is either the customer makes a purchase or doesn't. And if the result is not a purchase, it is likely because the customer either stayed with an incumbent provider, purchased from a competitor, or decided to put off the buying decision...

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