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Citrix Channel Chief To Partners: It’s Time To Expand Practices Beyond Virtualization

8 Jan 2019

Citrix Systems’ channel has always made its money delivering virtualization products, but it's time for partners to expand their practices beyond the company's flagship technology, Citrix's channel chief told partners Monday.

In a multi-cloud world of increasing IT complexity, focusing exclusively on application and desktop virtualization leaves money on the table, Craig Stilwell told CRN before delivering that message in his keynote at Citrix Summit, the company's partner and seller kickoff, in Orlando, Fla.

"2019 will be the year that we substantially grow our market and really move away from being just about virtualization," Stilwell told CRN.

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