Laying the Foundation for a Scalable Channel Marketing Strategy
Channel sales are expected to increase, so it's time to create a marketing strategy that expands beyond direct sales.
Channel partners will be the future of sales. Most companies expect channel sales to increase in importance in the next two years, CSO Insights notes, so now is the time to move beyond direct sales and expand into channel markets. Creating and scaling a successful channel marketing strategy from the ground up, however, requires proper preparation and the right frameworks for growth.
Here are three key steps for company leaders to take before expanding into channel markets: