Exclusively for service providers

Get the latest industry news, hosted licensing information and marketing tips to help your business thrive.

Businessman looking at smart phone

IT Sales Superstars To Solution Providers: Don't Sell Technology, Tell A Story

10 Aug 2018

When solution providers are in the sales trenches, they should talk to potential customers about a relevant and successful use case they've had with an existing customer.

"Tell them the business case you came up with. What did you overcome. What was the challenge and what was the outcome" 

Continue reading