How Much Should You Really Be Paying for Ads as an MSP, Anyway?
In the past, we've talked extensively about the idea that paid ads are not necessarily the be-all, end-all marketing solution that a lot of MSPs are looking for. I came to that opinion via years of my own, first-hand experience, and I still feel very strongly about it.
However, that's not to say you shouldn’t engage with paid ads. Far from it. It's just that – as is true with so many other elements of your business – it should just be one of the many techniques that you use and experiment with on a regular basis.