Many IT service providers at some point set about determining what vertical markets they should focus on. Some spend tremendous amounts of time and energy working to determine which would be best, and where they can find subject-matter experts to add to their staff to provide credibility and industry insight.
Take a look at your own customer base. Categorize each customer by industry; then total how many customers you have in each industry type. It’s likely you’ll discover that a vertical industry has already found you. That is, you have won many customers in the same vertical industry without realizing it.
Now that you know you have this momentum, go with it. The best way to cement yourself into any customer environment is by becoming their DaaS provider. Now you are delivering literally everything to their desktops, laptops and palmtops. Because you’re using Virtual Desktop Infrastructure (VDI), you not only have complete control over their environment, and the best platform for supporting their users, but you also have extensive utilization data that will serve your customers well as they plan future IT investments.
By delivering DaaS to your identified vertical markets, you can provide pre-packaged, pre-planned, pre-defined business-ready services that take the guesswork and deliberation out of the process of acquiring your services. Make it easy for those vertical customers to buy.
Once you are your vertical customer’s DaaS resource, there are many additional services you will be able to successfully offer, including:
DaaS is an extraordinary strategy for embedding your IT service provider practice most deeply into your customers’ ecosystems. With highly efficient, highly secure VDI delivery of desktops and data, built-in shadow support capability, instant upgrades and updates on the server with immediate distribution to all users, monitoring, management and metrics all built in, you can do a lot, learn a lot and dramatically improve your ability to serve each of your customers.