Whitepaper The State of Social Media Analytics
By Insight Editor / 22 Nov 2017
Data plays a vital role in helping businesses stay relevant and competitive. In this complimentary whitepaper, you’ll learn the key ways top marketing leaders are using programs, such as IBM® Watson Analytics for Social Media, to leverage data and improve customer engagement.
Who is this whitepaper for?
Marketing professionals and data-driven enterprises will find value in this whitepaper. It will cover how leading marketers are currently using social media analytics to get results and what businesses should expect from analytics moving forward.
What will I learn?
Social media is changing the way businesses engage with customers. In this whitepaper, you’ll learn how you can successfully combine social analytics with other enterprise data.
Topics include:
- Top 13 reasons businesses use social analytics
- How marketing leaders are investing in social
- 9 critical sources for social media analytics data
- Key features of IBM Watson Analytics
