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5 Departments Benefit Big From Microsoft Dynamics’ Enterprise Business Solutions

24 Aug 2016 by Jessica Hall

The benefits of using Microsoft Dynamics are numerous — from instantly tracking and managing customer data, to offering the flexibility to work from anywhere. This suite of enterprise business solutions can be tailored to your needs and customized to your market. It’s no surprise this suite of software products is growing in popularity as organizations use it to manage their end-to-end business processes. Microsoft Dynamics can be integrated within the entire enterprise, serving myriad departments. Let’s start with sales and marketing.

Sales and marketing departments benefit from advanced business solutions.

Microsoft Dynamics’ Customer Relationship Management (CRM) platform offers advanced business solutions through a marketing automation module that can streamline tasks like analyzing results and developing sales forecasts. Leveraging cutting-edge algorithms within Microsoft SQL Server Analysis Services, these departments can also use predictive analytics to identify patterns that can aid in making decisions that drive business value.

Tracking customer requests or follow-ups, the marketing and sales departments can ensure that they’re always able to communicate with customers at critical points in the consumer lifecycle. This serves as a tremendous benefit to the department, as Forrester Research has found organizations that are skilled at lead nurturing produce 50% more sales-ready leads while generating a 33% reduction in costs. No wonder a Capterra survey found 22% of respondents use Microsoft Dynamics for CRM.

Statista: Which CRM do you currently use?

Accounting gets global business solutions, among other benefits.

The accounting department can use Microsoft Dynamics GP to manage payroll, fixed assets, budgeting and global business solutions in accounting, among other tasks. Working — and looking — like Microsoft Office, the interface is well known and easy to use, making it a more efficient option for many employees. The system also integrates with Office Outlook, Excel and Word.

Management and human resources take advantage of operational business IT solutions.

By automating operational business IT solutions, your company can free up critical time while still maintaining essential recurring procedures. With management and human resources sharing the goal of improving productivity, modifications and customizations can be made to this system, allowing employees to work in a manner that supports a familiar or known approach, thus increasing the speed at which staff can work.

With its filtering ability, employees can work remotely while still having access to relevant information, such as their calendars. The ability to provide flexible schedules can serve as an impactful advantage. According to a Cornell University study, businesses that offer flexibility in the time and place that work takes place had one-third the turnover rate when compared to unyielding companies. Retaining employees has a huge effect on your organization’s bottom line — the American Management Association estimates that the cost of turnover is 30% of the worker's salary.

The Capterra survey also found that the most widely used feature of CRM software according to U.S. users in 2015 is calendar management (52%), followed closely by email marketing (50%).

Statista: Features of customer relationship management (CRM) software that are most used in the United States in 2015

Microsoft Dynamics’ information technology business solutions include security features.

IT pros can ensure that security isn’t an issue with Microsoft Dynamics’ information technology business solutions for protecting data, controlling this tool by restricting permissions and managing who can access what information. In using Microsoft Dynamics, your organization has the option of maintaining its database with Microsoft’s remote server.

Some of these systems, including Microsoft Dynamics GP, allow the IT department to control the company’s deployment options, providing you with the option to run the system on premise, in an on-demand environment or a mix of the two.

Leveraging a 25-year partnership with Microsoft, which includes high rankings such as the top Cloud Accelerate & Deployment partner and the top 1% of all Microsoft partners, we offer full stack systems integration, consulting services and proprietary tools. Learn more about how Microsoft Dynamics can benefit different departments at your business.